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Burberry Group Interview Questions

To help you prepare for a Burberry Group job interview, here are 30 interview questions and answer examples.

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Question 1 of 30

At Burberry Group we pride ourselves in our high end products. Walk me through your experience in selling high end products.

How to Answer

Burberry Group plc products are in the multi-thousand dollar price tag arena. Assure the interviewer that you are able, and comfortable, in selling products with a more significant price tag. Use examples from your work history and talk about a massive sale or large sales target from the past.

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30 Burberry Group Interview Questions & Answers

  • 1. At Burberry Group we pride ourselves in our high end products. Walk me through your experience in selling high end products.

      How to Answer

      Burberry Group plc products are in the multi-thousand dollar price tag arena. Assure the interviewer that you are able, and comfortable, in selling products with a more significant price tag. Use examples from your work history and talk about a massive sale or large sales target from the past.

      1st Answer Example

      "I started my career in luxury sales with company ABC and, after spending two years there, I moved on to company XYZ which was an even higher price tag. With ABC, my average sale was $2500, and with XYZ, it was $6500. I am accustomed to sales quotas of $1M plus and would have no issue asking for the sale when it comes to a $10,000 luxury handbag or fine couture item."

      2nd Answer Example

      "I have a total of 5 years' experience in luxury sales. This experience has included designer labels, diamonds, and cars. I am most comfortable working in a luxury setting and would fit in very well here at Burberry Group plc."

  • 2. In your opinion, what is the biggest difference when it comes to selling low end and high end products?

      How to Answer

      Assure the interviewer that you understand the approach required to sell Burberry Group plc products successfully. Compare the sales of lower end products to luxury products and discuss what you feel is the most significant difference when it comes to closing the deal.

      1st Answer Example

      "In my opinion, the most significant difference in selling high-end products is that you must have incredible product knowledge. You need to show value and display why your product is superior, and also why the luxury is worth the price tag. With Burberry Group plc, the brand story is exceptional and the fact that you have been around for so many years is incredible."

      2nd Answer Example

      "The sales system needs to be more precise, and the sales process may be slower when it comes to selling high-end products. One must give exceptional service, no matter what the price range is of the sale; however."

  • 3. Do you have any formal sales training or certifications?

      How to Answer

      Talk to the interviewer about any sales training you have attended, either independently or through a previous employer. Be sure to highlight any of your biggest 'take-away's' from these courses. If you do not have any formal sales training be sure to express your willingness to attend any training encouraged by Burberry Group plc.

      1st Answer Example

      "I do not have any formal sales training - simply, on-the-job training in all of my current positions. I would be very interested in expanding my sales knowledge. Are there specific sales training programs that you recommend I take?"

      2nd Answer Example

      "I have attended a variety of sales courses through Dale Carnegie and Sandler Sales. My biggest takeaway from these courses were the lessons on building my business through referrals."

  • 4. At Burberry Group we prefer to hire those dedicated to their professional growth. How do you plan to grow your career this year?

      How to Answer

      Assure the interviewer that you are dedicated to your professional growth and that you can see yourself quickly advancing with Burberry Group plc. Give an example of how you maintain a dedication to your growth and advancement in the workplace.

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  • 5. What is the most expensive product or service you have ever sold?

      How to Answer

      The interviewer wants to see that you are capable and experienced when it comes to selling high-end goods. Talk about your best sale, biggest win, or a significant career highlight that excites you. Now is the time to brag about yourself a little bit!

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  • 6. At Burberry Group we always seek to hire top performers. Tell me about your past 3 years' sales targets and results.

      How to Answer

      Walk the interviewer through your sales targets and results, being sure to highlight your top achievements. If you have fallen short of your expected targets, you need to own up to that and discuss the situation. Honesty is always the best policy. If you have documentation to back up your sales, bring that with you.

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  • 7. At Burberry Group we always take our appearance and professionalism seriously. How do you feel about adhering to a code of ethics including rules surrounding your workplace wardrobe?

      How to Answer

      Talk to the interviewer about any previous positions where you have been asked to follow a code of ethics, and had to adhere to a particular dress code. Keep your answer positive and assure the interviewer that you are willing to support their specific codes of conduct.

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  • 8. Do you personally own any of our product? What is your favourite product from Burberry Group?

      How to Answer

      The interviewer would like to know if you are personally acquainted with any of their product. Talk to the hiring manager about any personal exposure you may have to their product. Be sure to reinforce your experience positively!

      If you have not personally owned any of the Burberry Group plc product, talk about an item you have your eye on and why you hope to own it one day.

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  • 9. We have peak seasons in the fine retailer industry such as Christmas and Valentines Day. Are you able to work overtime, weekends, and evenings during those times?

      How to Answer

      Assure the interviewer that you can provide flexibility in your schedule when it comes to the needs of the company. If you have any restrictions on your calendar, this is an excellent time to address them. If you do have limitations, be sure to offer a feasible workaround!

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  • 10. Working for a fine retailer is often much like owning your own business. How have you shown initiative in building your business, or client base, in the past?

      How to Answer

      Many fine retailers require their sales staff to build a portfolio of clients and create repeat business, resulting in substantial commission opportunities. Share with the interviewer how you develop your 'business' and ensure that your targets are consistently met. Do you have a strong portfolio of clients that follow you from one position to another? This client base is especially important in a luxury retail environment.

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  • 11. At Burberry Group we are looking for team members who will treat every customer like they are the most important customer in the world. Tell me about your customer service skills and how you will uphold this value, if hired.

      How to Answer

      Customer service is a top priority for Burberry Group plc so be sure to display to the interviewer that you are confident in your customer service skills. If you have an example of a time when you went over and above the call of duty, this is a great time to talk about that.

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  • 12. At Burberry Group we keep a close eye on product performance and sales. Are you accustomed to positions where you are responsible for a particular sales target each week?

      How to Answer

      Talk to the interviewer about how your performance has been measured in the past. Are you comfortable with being monitored on a daily, weekly, and monthly basis? Highlight some of your sales goals from the past, and discuss how you met or exceeded those goals.

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  • 13. At Burberry Group we like to promote from within, whenever possible. Where would you like to see your career grow over the next 3-5 years?

      How to Answer

      Talk to the interviewer about the ways that you would like to see your career flourish. What can Burberry Group plc offer you that you are not receiving with your current employer? Show your enthusiasm for career growth with Burberry Group plc.

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  • 14. Tell me something about yourself that I wouldn't know from reading your resume.

      How to Answer

      The interviewer would like to get to know you apart from what is on your resume. You are indeed not obligated to discuss personal matters such as your kids, or relationship status, for instance. Stick with a couple of fun facts to show the interviewer that you are a real person, too. Your answer should be unique so that you are a memorable candidate!

      Focus on unique non-work related skills or hobbies. For example, you might share that you enjoy beat-boxing or making origami swans. Be prepared for the interviewer to stop you and ask you to perform your skill on the spot when its possible! (This will make you unforgettable!)

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  • 15. Why do you want a career with Burberry Group?

      How to Answer

      You may be taking the next step in your career or starting fresh out of college. It's important to do your research on Burberry Group plc before interviewing. You can start by browsing the 'About Us' page on their website to learn about their mission and what they are doing to give back to the community, for example. Perhaps they started their company 50 years ago, so they know what they're doing! Share a few facts you learned from your research and explain how working there will help you accomplish your goals.

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  • 16. How do you think we can be more innovative at Burberry Group?

      How to Answer

      The interviewer isn't asking you to try to reinvent the wheel, right on the spot! You can share an idea for an upcoming trend or talk about a new way they can give back to communities in need. This is a smart way for Burberry Group plc to test your knowledge of their organization as well.

      Pick a topic like investing in employees, or developing a phone app. Take into account their values so that you can share an idea that they would find exciting and relevant.

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  • 17. Collaboration is important to us at Burberry Group. How do you motivate your fellow team members?

      How to Answer

      You don't have to be a manager or a team leader to motivate others. Offering a listening ear or providing words of encouragement can make a world of difference to your coworkers. Sometimes, just being a positive influence and showing up consistently can also make a difference.

      If you have worked in a leadership role, think of ways you helped set clear goals or helped individuals cultivate a new skill. Reflect on your experience and share some ways that you have helped encourage others to keep up the good work!

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  • 18. When have you had to adapt to change?

      How to Answer

      Being able to adapt to change in the workplace is an essential skill to possess. Talk to the interviewer about a time when you have had to adjust to changes on the job. How did you handle the transition? Was it a positive reaction?

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  • 19. What would you do if a client asked you about a product or service and you were unsure of the answer?

      How to Answer

      The interviewer wants to know if you are an independent thinker. Explain that you would take the time to try and figure out the answer, but you are not afraid to ask questions if you need to.

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  • 20. What are your salary expectations?

      How to Answer

      The best way to discuss your salary expectations is to use your current earnings as an example. Be open, and honest. Transparency is the best choice when salary based questions arise.

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  • 21. Do you feel performance should be rewarded over experience?

      How to Answer

      Do you feel that you should be paid based on tenure, results, or both? Discuss this with the interviewer and back your answer with an example, if possible.

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  • 22. At Burberry Group, we like to reward our best employees. How do you feel about performance incentives?

      How to Answer

      Performance incentives can be very motivating, and Burberry Group plc knows it! Talk to the interviewer about your feelings on performance incentives. Keep in mind, most employees who do not love performance incentives usually have a history of under-performing!

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  • 23. Tell me about your experience in training and coaching others.

      How to Answer

      The interviewer would like to see that you are capable of leading and training others, even if you are not in an official leadership role. Discuss a time when you have taken on coaching responsibilities. If you do not bring experience coaching in the workplace, perhaps you can discuss any coaching experience you may have when it comes to extracurricular such as sports teams or volunteer work.

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  • 24. Would you consider yourself a creative person?

      How to Answer

      Talk to the interviewer about any interest that you have in creativity and how you have implemented that desire in the workplace. Even if you do not consider yourself to be a 'creative person,' there is a substantial change that you have made creative minded decisions in your career.

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  • 25. At Burberry Group we have had concerns with employee theft. What would you do if you caught a co-worker stealing?

      How to Answer

      Some businesses have trouble with employee theft, and they need to make sure that they are hiring someone who is honest and trustworthy. Talk to the interviewer about the steps you would take if you caught a co-worker stealing at Burberry Group plc. Take this as an opportunity to reiterate your loyalty.

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  • 26. Tell me about a time at work when your integrity was challenged. How did you handle it?

      How to Answer

      Have you ever faced a time, in the workplace, where you were put to the test when it came to your integrity? Perhaps a co-worker has asked you to lie, or you were tempted to be dishonest on your time sheet when the boss was away. Talk to the interviewer about a time when you overcame the temptation to be dishonest.

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  • 27. At Burberry Group we like to keep our employees motivated on the job. What causes you to feel dissatisfied in your job?

      How to Answer

      Everyone will have their particular triggers that cause them to feel dissatisfaction on the job. Talk to the interviewer about any factors that may deflate or discourage you in the workplace. Help Burberry Group plc to understand how they can motivate you!

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  • 28. What kind of people do you enjoy working with?

      How to Answer

      Culture fit is a crucial factor when looking for a new position. Talk to the interviewer about the types of personalities that you best work with. Be sure to remain positive and avoid using this as an opportunity to speak poorly of previous colleagues.

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  • 29. I have worked with Burberry Group for 12 years now. What questions do you have for me?

      How to Answer

      It's always a great idea to have questions ready for the interviewer. Review the Burberry Group plc website and other online resources to ensure the questions you are asking are not mundane, or redundant. The last thing an interviewer wants to hear is a list of items you could have found the answers to from merely watching a video on their company site!

      Here are some sample questions:

      - When would you like to have this position filled?
      - How long has this role been vacant?
      - Is this a replacement search or a newly created role?
      - What is your favorite part about working here?
      - What is the company's primary goal for this position in the next 12 months?
      - Is there anything from my background and experience that I can clarify for you?
      - What do you see as the most significant change in the luxury fashion industry over the past three years?
      - Is there any reason why you would not hire me?

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  • 30. Are you applying for any other jobs?

      How to Answer

      It always puts a little bit of fire under the hiring manager if they are aware that you are actively looking for a new position. Tell the interviewer about your search so far. Be honest and give a legitimate timeline on when you expect to be accepting an offer.



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