Explain how you would be an asset to this organization.
Do some research about the school or organization. Highlight your own experience as an advisor or overseas.
"I noticed your company works with Chinese students who want to study overseas. I've lived and worked in China for 10 years and am experienced with helping them apply for schools abroad. I think I can bring a multicultural advantage to this organization."
"I noticed your company works with Chinese students who want to study overseas. I've lived and worked in China for 10 years and am experienced with helping them apply for schools abroad. I think I can bring a multicultural advantage to this organization."