This is a good place to talk about your extended experience and the various types of students you have counseled, or if it's not as extensive, talk about your soft skills.

"I think the biggest asset that I bring to this role is my passion and patience in helping students select a school that is really suited to their majors, personalities, and potentially future careers. I spend a lot of time tirelessly researching and consulting with students one-on-one through their entire process of application, which is vital because most of these students have never studied abroad or lived extensively overseas before."