What can you personally bring to us?

You don't just want to say that you're well-trained or that you have the experience. Be bolder than that. Here's your chance to flaunt your talents. Say that, although you're applying here because of how impressed you are, you know you can fill areas that could benefit from extra attention. The message will be that you offer additional resources that other hospitals don't have and thus can make this organization stand out. For example, you may be board certified or board eligible in Pathology, or even further trained (for example, in Dermatopathology), but you might say you have a special interest in malignant melanoma, as an example; this would sound valuable to a hospital, for example, in the sunbelt with a patient base weighted toward the elderly and thus dealing with a lot of skin cancer.