The candidate should highlight reasons why the city or state of the job where they are applying is a good location for them. The location may be good because of family and friends in the area, the weather, the news, or other factors that draw that person to want to move there. A hiring manager is looking for a producer who cares about the people and the place where they produce, and they are looking for a producer to answer this question by discussing why they want to work in that specific areas and make a difference in that community.