The candidate should answer the question by explaining why they want to be a producer based on other interests they have. They should give examples of their other qualities that make them a good producer. They may also talk about previous jobs they have had, even outside the field of news or producing, and how these previous jobs, careers, or decisions in life have lead them to news producing.
Whether the candidate discusses successes of their past or failures, they should always end positively, with how events of their professional life have lead them down the road to find the career of producing.