Because the teaching staff and students use the internal website so much in today's day and age, part of your role as an Educational Technology Specialist will be to perform updates and maintenance to the content on some parts of the school's website. In asking this question, your interviewer will want to hear about any direct experience in web content writing or site development. If you have hands-on experience in this realm, talk about it with your interviewer and speak confidently about the skills you would bring to this job. If you don't have hands-on experience, talk about your computer literacy, word processing, and creative skills and promote confidence in your ability to learn and master this part of the job.