"Throughout my career, I've never hesitated to go beyond the call of duty to provide excellent service to the customers that I've worked with. Exceeding the customer's expectations is what most often brings them back time and time again, and I imagine this is especially true in the airline industry. Last year, the sales team that I supported was working on landing a huge client, and I was asked to help organize a meeting between the potential client's leadership and sales managers. To do my part in impressing the clients, I decorated the conference room the group would be meeting with the sports teams from their home state to make them feel more at home. I also printed out large poster-sized positive feedback from customers around the room. When our sales director saw the room the evening before the meeting, he commended me for taking the initiative to do such a great job on the room. The next day, I heard the clients were thoroughly impressed with all of the work we had done."