West Monroe Partners Mock Interview

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Question 18 of 28

Market research is very important to our clients here at West Monroe Partners. Talk about a time that you used market research to conduct an effective analysis.

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Ryan Brunner

Ryan Brunner has over ten years of experience recruiting, interviewing, and hiring candidates in the healthcare, public service, and private manufacturing/distribution industries.

When a company is looking to launch a new product or dig into their consumers, market research is required and this position with West Monroe Partners will likely require you to be a market research expert with their clients. Your interviewer will be looking to hear that you understand when market research is a necessary step in the analysis process and that you know how run an effective research campaign. In your example, walk through the steps you took to gain insightful knowledge on consumers.

Ryan Brunner

Ryan Brunner has over ten years of experience recruiting, interviewing, and hiring candidates in the healthcare, public service, and private manufacturing/distribution industries.

"Earlier this year, I consulted with an online retailer that was looking to expand its product line into new health and beauty products that were all natural. To get as quick of a turnaround as possible on a limited budget, I started an online survey research campaign. After a meeting with leadership of the retailer, we targeted women in specific age categories and used specific social media and email channels to obtain survey responses. Within a month, the retailer had great data to work off of to launch products that would hit the market and take off quickly."

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