Market research is very important to our clients here at West Monroe Partners. Talk about a time that you used market research to conduct an effective analysis.

"Earlier this year, I consulted with an online retailer that was looking to expand its product line into new health and beauty products that were all natural. To get as quick of a turnaround as possible on a limited budget, I started an online survey research campaign. After a meeting with leadership of the retailer, we targeted women in specific age categories and used specific social media and email channels to obtain survey responses. Within a month, the retailer had great data to work off of to launch products that would hit the market and take off quickly."