Describe the typical Royal Caribbean International customer, and the type of vacation they are seeking.
Royal Caribbean places a lot of emphasis on being a cruise line that offers adventure for the whole family, while offering great value at an affordable price. But they also try to appeal to singles and couples as well. "Whether you're traveling solo or vacationing with the whole extended family, you'll have all kinds of ahh-inducing cruise rooms to choose from, like affordable connecting staterooms that are perfect for groups, romantic rooms for couples craving rejuvenation and relaxation, and even a thrill-filled Ultimate Family Suite with a private game room and in-suite slide." Spend time on the commercial website and study the audiences they are marketing to. This will give you a broader sense of the kinds of passengers you'll be working among, and will inform your interviewer of how well prepared you are for the role.
"I assume anyone who want the option of comfort while often being able to explore varying destinations. I'd say every passenger has a little tourist and a little traveler in them. No doubt you get some singles and some couples onboard. With all the options for the family to enjoy together, and others to occupy the kids allowing the parents some alone time, I imagine it's families more than anything."
"I read online that the majority of your customers are upper-level income earners, mostly married, ages 45 and over. I also read that many of your customers come back for a cruise every three years which is an excellent rate considering the planning and cost associated with such elaborate vacations. I would say that your average customer is seeking a blend of adventure and luxury. Is this correct?"
"I have been on a couple of cruises through Royal Caribbean International and found that your cruises are very family oriented. My research tells me that your customers are seeking a vacation out of the ordinary, where they can leave their cares at home. It's been a while, but the last cruise line I worked on was more oriented to singles and was a bit more reserved and stuffy. This feel more of a good fit for me."
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Anonymous Answer
I can't define every type of customer but one thing I know for sure is that they would be attracted to Royal's innovative and family-oriented culture. On Royal's most game-changing ships, they can find multi-sports courts, water parks, catering for kids of all ages, and other fun-filled activities such as skydiving, zip-line, surfing. Also, thanks for your amazing itineraries a tour of the Mediterranean, and a perfect day at CoCo Cay. Passengers can enjoy fun-filled family days in exciting locations all over the world. so I think it would be a perfect option for adventurers like me, and the kind of people seeking to experience unforgettable memories with their families.
Rachelle's Feedback
Nice detail! It seems you have done a great deal of search on the types of vacations Royal Caribbean offers, and what they are looking for in their experience.
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