If you were hired today, what would you accomplish first?

"Based on our conversation, I understand that Primark is in a state of high growth, opening new locations across the globe. Since one of your immediate needs is a cohesive social media strategy for the new collection, I would dive into that collection to get to know and begin brainstorming some initial thoughts for the plan. Of course, I'd also want to jump in and learn as much as possible about the brand voice and analytics behind in previous successful campaigns to get a sense of what works best for the Primark audience."