25 Primark Interview Questions & Answers
Below is a list of our Primark interview questions. Click on any interview question to view our answer advice and answer examples. You may view 5 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
Behavioral
1. When did you realize that you wanted to work in fashion?
How to Answer
No matter what role you're applying for, there's a need to show an interest in the fashion industry in general when you're interviewing for Primark. Given that it's a fast-growing value fashion brand, you should have a way to connect your love of fashion with the role you're applying for.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"While I can't say I always pictured myself in fashion, I've spent the last two years at Company ABC and have really loved the opportunity to work in the fashion industry. I love that I'm able to work with new collections each season and that things are ever-changing."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I realized in my teens that fashion was so much more than just the clothes you wear. In 9th grade, I did a presentation on the evolution of fashion, and through my research, I found that I really love fashion. After completing college, I knew I wanted to work in fashion and sought out entry-level roles. Now, I'm ready to move onto the next step in my career, and this role at Primark seems like a great fit."
Written by Autumn Haile on August 2nd, 2021
Behavioral
2. At Primark, we're looking for collaborative and passionate employees that understand fashion trends. Why are you a good fit for this role?
How to Answer
Now is the time to tell the hiring manager what makes you a stand-out candidate for this opportunity. Let your confidence shine and showcase your unique skillset. Don't be afraid to talk yourself up, but be sure to connect your skills to the role's responsibilities.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I've spent the past two years as a Marketing Coordinator soaking in as much as possible. I've done everything from Google Ads to social media campaigns and strategic content development for a major fashion brand. Having worked with a big team, I love collaborating to come up with ideas, working together to launch campaigns, and of course, watching as they are successful. I think that my ability to jump in wherever I'm needed will be a huge asset to the team, and I'm excited to help out on Primark's marketing initiatives."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"Since this is my first job outside of my college degree, I'm hungry to learn as much as possible from the supervisors and executives I've met with. I know the size of the campaigns and brands you work with, and I really believe that my passion for fashion, eagerness to learn, and experience working with teams both at my retail job and on school projects makes me a great candidate for Primark."
Written by Autumn Haile on August 2nd, 2021
Discovery
3. At Primark, our culture is a huge piece of what we do. What do you know about our company culture?
How to Answer
One look at Primark's career website will give you a sense of what their culture looks like. They value out-of-the-box thinkers, collaboration, career development, and a positive work environment. Do your research ahead of the interview to get a sense of what they're looking for in an employee. Explain what you've discovered and how you feel you fit into that mold.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I spent some time in the Candidate Zone on your careers website and was incredibly impressed with what I saw. I love how committed the company is to diversity and inclusion, not to mention career growth and collaboration. It seems that you really value your employees and what them to be happy to work at the company, and based on everything I read, I can see why your employees stick around so long."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"What I really loved seeing as I was looking through your careers page is how you have roles specific to training and culture. That's always a clear sign that a company is invested in the happiness of its employees. I see that you want passionate people that are excited to grow within the company, and you want to help them in whatever their goals might be. Overall, I'd say your culture is one of positivity, growth, and diversity."
Written by Autumn Haile on August 2nd, 2021
Discovery
4. How do you feel this position will help you achieve the career you hope for at Primark?
How to Answer
This is where it is essential to do some research on positions at Primark. Be sure to envision where you can see yourself in the next few years should you want to stay at Primark. Think about the training and knowledge that would require and how you can get there successfully.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"What I love about Primark is that you're committed to the growth of your employees. Between the training incentives you offer to your employees to looking within before searching outside to fill positions, I feel I could achieve my goal of becoming a Marketing Director. I would take advantage of some of the training and classes you offer, and hopefully, find a mentor in my supervisors to help gain the skills I need to get to that point in the next few years."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"Honestly, I love working in marketing and fashion, but I also love to learn new things. I'm hoping that through this role, I can discover the right role for me by working with other teams on campaigns and learning what I enjoy the most. I would take the right steps to get there from that point."
Written by Autumn Haile on August 2nd, 2021
Discovery
5. How would your former or current boss describe you?
How to Answer
It always looks better if you have a good relationship with past supervisors, especially if you know they'll hop on the phone to give you a great reference. Think about your previous bosses and what they liked most about you. Use those words as an example for the hiring manager.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I have a great relationship with my current boss, and he's very invested in my career growth. We've worked hard on numerous campaigns together, and I've never once missed a deadline. If you spoke to him, he'd describe me as hard-working, committed, passionate, and strategic. I definitely think he'd only have great things to say."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I'm lucky in that I've worked with some of the best people. I have several references I can provide that would describe me as someone who takes the initiative, doesn't back down from a challenging situation, and works hard to meet deadlines or help out other team members when they need it."
Written by Autumn Haile on August 2nd, 2021
Discovery
6. Tell me about yourself.
How to Answer
The question that everyone struggles with. This is the perfect one to practice ahead of your interview. If you can digest who you are and your success into a short elevator pitch, then you're on your way to a great answer. You want to ensure you keep this focused mostly on your education and career path, as that's what matters most to hiring managers. But don't be afraid to add some of your personality into the mix. At home, say it repeatedly until you can commit it to memory and be confident in your answer when the interview comes.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I'm a super creative and organizational person, which is why I love working in marketing and fashion so much. I completed my Communications degree at ASU five years ago, and since then, I've been working hard to grow my marketing skills. I've gone from a marketing coordinator to a Social Media Manager within that time. Now, I'm looking for the next step that will really help me elevate my marketing skills and grow in a company like Primark."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I consider myself an interesting mix of analytically minded and uniquely creative. I went to music school to get my degree and find that it helps me look at things creatively and planned. I channel my knowledge into marketing analytics and SEO easily, having worked at some of the top marketing agencies in the city. Now, I'm looking to bring those skills to a creative and visual company with a forward-thinking mindset. That's why I'm interested in Primark."
Written by Autumn Haile on August 2nd, 2021
Discovery
7. Tell me about your greatest work related accomplishment.
How to Answer
Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"In my last role, I was in charge of content management and development. I scaled a content team for two people to a team of 15 content writers and editors. Altogether, we developed over 1,200 pieces of unique content over the year and a half I was in that role. I'm incredibly proud of the world we did and know that I could scale teams and build strategic processes for Primark's marketing team as well."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"The fashion industry as a whole is a tough place to make a name for yourself and build a reputation. Especially when you're not a designer. But one of my greatest accomplishments was getting recognized for one of my campaigns and awarded one of the top marketing campaigns of the year."
Written by Autumn Haile on August 2nd, 2021
Discovery
8. How do you stay on top of trends in the fashion industry?
How to Answer
Fashion is always changing, and trends change faster than any other industry. Talk to the interviewer about how you stay in tune with new and top trends.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I stay on top of trends through reading high fashion magazines and browsing sites like Pinterest and Instagram. I also follow a few design houses and fashion bloggers on a variety of social media platforms."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"My favorite place to stay on top of fashion trends is Instagram. I follow a multitude of trendsetters, designers, and stylists. I find it easy and fast to scroll through the feed and see what others are wearing and talking about."
Written by Autumn Haile on August 2nd, 2021
Discovery
9. At Primark we are all about what's trending in fashion. In your opinion, what do you think will be the biggest fashion trend for next spring?
How to Answer
Nearly every Primark job description mentions a need for someone with eyes on the upcoming trends and trends of the past. This is your opportunity to let them know how you find your trends and what caught your eye.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I frequent several fashion magazines and have noticed that counter-culture trends are on the rise and graphic t-shirts are definitely making a come back. I think it's fascinating to see how Gen Z is influencing where fashion is going."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I admire that Primark is always a step ahead of the trends, and definitely noticed with one of the most recent releases that you're moving into the casual, active space. While that trend has been on the rise for a while, it's taking an interesting turn with vibrant colors, baggier fits, and cozy vibes. I see those looks popping up more and more as we head into Winter."
Written by Autumn Haile on August 2nd, 2021
Discovery
10. What fashion brands have always caught your attention and why?
How to Answer
Having knowledge of the fashion industry is of utmost importance when applying for Primark. They are keen to hear people with their eyes on the trends and understanding of their competitors. Use this as an opportunity to call out the fashion brands you know and love, and tell the hiring manager what you think they're doing right.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"When it comes to value fashion, I've always been really impressed with Target brands and collaborations. For instance, their Who What Wear brand is great for working women on a budget and I love the way they market that to their audience with unique seasonal styles."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I am most attracted to the classic labels like Hermes and Balenciaga. They are true luxury brands that know their audience and where to place their ads. You usually see their ads in upscale malls, luxury hotels, and of course, in publications like Vogue and Town & Country."
Written by Autumn Haile on August 2nd, 2021
Discovery
11. At Primark we aim to combined fashion with value. How do you incorporate value brands into your style?
How to Answer
Even when you're working behind the scenes in marketing, having a passion for fashion and understanding the brand is important when you are called into an interview. Be sure to showcase your knowledge of the company by mentioning styles or brands they sell, in addition to other fashion brands you frequently buy.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"One of my favorite ways to incorporate value brand fashion is to value brands, like one of Primark's jean jackets, with higher-end brands like Ralph Lauren jeans. I buy my staples from some of the higher-end brands and my seasonal favorites from the value brands."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I think it's important for everyone to have their own personal style and wear what they feel most comfortable in. If I could describe my personal style, I would say it's ladylike with a touch of bohemian. My style icons include Kate Middleton and the Olsens. But since I don't have their bank account, I often shop for my looks at value brands like Primark."
Written by Autumn Haile on August 2nd, 2021
Discovery
12. In your opinion, which of Primark's recent fashion campaigns has been the most compelling>
How to Answer
When interviewing for marketing positions, the hiring manager will want to know that you've done your research and already know what marketing campaigns and tools they currently use. Before going into your interview, take a look back through their press releases and social media channels to understand past campaigns.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"One of my favorite Primark campaigns is the most recent collaboration with Space Jam. From the merch, the unique t-shirts, and counter-culture sweatshirts, to the social media campaign and content created around the merch, it was incredibly eye-catching and compelling."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I've had the opportunity to take a look at your various social media campaigns, and I have to say, I love the way you encouraged your Tik Tok followers to make their own unique video for the Space Jam campaign. It was the perfect way to get them engaged and excited, as well as organically spreading the word about the new collection."
Written by Autumn Haile on August 2nd, 2021
Education
13. Do you have any post-secondary education related to the fashion industry that could benefit your role at Primark?
How to Answer
Assure the interviewer that you are capable of handling the stressful and fast-paced world of fashion. Share how you cope with high levels of pressure, and be sure to comment on your ability to handle stress in previous positions. You can also draw on your references.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"At Company ABC, we work on very high pressured campaigns, in many cases not even having the ability to plan out a roadmap. While I'm used to this environment, I've developed some tools to help me shake it off and not get caught up in the pressure. I take Yoga a few times a week and find that journaling really helps me keep my mind in the here and now. "
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"Although I have not completed a post-secondary degree, I have completed a certificate in Social Media Marketing and have used many of those skills in my current role at Company ABC. This knowledge is transferable to any industry, including fashion. I believe I can build successful campaigns using my previous experience and knowledge of fashion."
Written by Autumn Haile on August 2nd, 2021
Leadership
14. Primark is committed to diversity and inclusion. When have you worked amongst a diverse group of people?
How to Answer
Working in a diverse workforce allows for skills to deal with many different people, beliefs, and backgrounds. At Primark, they are committed to a diverse workforce and want to hire people that amplify that commitment. Explain what experience you have working with diverse teams and how that has helped strengthen your career path.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I'm incredibly committed to diversity and tend only to want to work for companies that have that same commitment. In my younger years, I spent a lot of time traveling the world and immersing myself in other cultures and the workforce; I've been lucky enough to work at worldwide companies that don't shy away from hiring people from different backgrounds. I enjoy learning about new cultures and respect the differences we all have."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"For my entire career, I have worked with diverse groups of people. I fully believe that diversity is not only important, but it should be mandatory. When we work with people different from us, we can learn so much!"
Leadership
15. Since team work is so important at Primark, how would you rate your communication skills?
How to Answer
On a scale of 1-10, let the hiring manager know where you think your communication skills fall. Let them know how you like to communicate and the tools you use to keep yourself on track.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I rate my communication skills as a 9/10. I'd be surprised if anyone were a perfect 10 all the time, as I do know there are times when I'm not as clear as I could be. However, I'm used to dealing with different personalities and project managing a team, and feel that my communication is generally clear and specific."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I will rate myself an 8.5 because I consider myself a strong communicator. It is the foundation of all business success. I am always striving to be a better communicator, so I leave the rest of the scale as an aspirational measure."
Written by Autumn Haile on August 2nd, 2021
Leadership
16. Tell me about a time when you made a suggestion requesting change in an organization.
How to Answer
When it comes to leadership roles at Primark, they're looking for employees that take the initiative to implement change and make things better for the company as a whole. Describe a time when you saw a need for change in one of your roles and the steps you took to implement that change successfully.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"As a content manager at a small start-up, I noticed that our SEO performed better if we had consistent articles and blogs releasing on the site monthly. However, as a small company, we didn't have the capacity to release that often. I noticed a talent for writing in the marketing coordinator and suggested that she move over to the growth team. She could continue to help coordinate things for the marketing team, but she could also step into an entry-level content writing role. I brought this up to my supervisor and successfully promoted her to my team, which helped with our content KPIs."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"This a little thing, but I think it made a big difference. As a manager, I'm invested in my employees and want them to be successful. I saw that the company had little to offer around continued education and spoke to HR about offering monthly courses to employees looking to gain additional skills. I see that this is already a benefit at Primark, and that's one of the reasons the company really stands out to me. "
Written by Autumn Haile on August 2nd, 2021
Management
17. The fashion industry is fast paced and unpredictable. Your work schedule may reflect that unpredictability. Are you flexible in your schedule?
How to Answer
Assure the interviewer that you are capable of working an unpredictable schedule. If you have any restrictions in your schedule, this is a good time to talk to the interviewer about it.
1st Answer Example
"I am happy to make myself available for work most times, including evenings, weekends, and holidays. I do have an evening course for the next 8 weeks on Thursdays; however, that is the only restriction currently on my schedule."
2nd Answer Example
"I have a few restrictions in my schedule; however, I am happy to accommodate most days. I am unavailable to work on weekends, but I believe you are closed on weekends anyways from my research. Could you share with me the hours expectations for this position?"
Written by Autumn Haile on August 2nd, 2021
Scenario
18. Though Primark is a large company, we have a lot we need to get done. How do you handle a busy workload?
How to Answer
Every growing company has a lot going on. For some personalities, that can feel chaotic. Primark's growth requires its employees to be ready to jump into projects head first and work hard to meet deadlines and launch new campaigns. Let the hiring manager know how you handle big workloads and the tools you use to navigate them.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"Working at start-ups with small teams, I'm used to having big workloads and short deadlines. I'm a very organized person and tend to use my own checklists and project management tools, like Asana, to stay on task. I also make sure I understand the priority of each task that is assigned to me, so I can organize my task list based on what is most important at the moment."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I work best when I have a large workload because it keeps me active, keen, and attentive on the project at hand. I also use Trello to keep my team and I on task."
Scenario
19. Though Primark's culture is built around work-life balance, there are definitely moments fast-paced, high-stress moments. How do you cope with high levels of pressure?
How to Answer
Assure the interviewer that you are capable of handling the stressful and fast-paced world of fashion. Share how you cope with high levels of pressure, and be sure to comment on your ability to handle stress in previous positions. You can also draw on your references.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"At Company ABC, we work on very high pressured campaigns, in many cases not even having the ability to plan out a roadmap. While I'm used to this environment, I've developed some tools to help me shake it off and not get caught up in the pressure. I take Yoga a few times a week and find that journaling really helps me keep my mind in the here and now."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I've read through your culture guide and noticed how adamant you are about work-life balance. Even in moments of high stress, I try to live by that by making sure I have time to work out. Even if it's just a walk around the block. Getting my blood flowing and a little fresh air helps a lot with stress and anxiety."
Written by Autumn Haile on August 2nd, 2021
Situational
20. Working with come clients and executives can be tough. How do you handle difficult personalities?
How to Answer
Like with any company, there's always a chance you'll come up against difficult personalities in your position with Primark. They want to know that you can adapt and communicate successfully with these types of personalities. Give an example of a time where you had to complete your task with the added pressure of a tough personality.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I started my marketing career as an assistant to the CEO of a small branding company. He had a powerful personality and liked things done in particular ways. Though it was tough initially, it was a great way to learn how to deal with people when they get hot-headed and learn effective communication skills. I find that remaining calm, explaining the situation, and course-correcting are effective ways to deal with difficult people."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I once worked with a peer who was very difficult in meetings and with interacting in groups of others. I took it upon myself to help this person interact better with others. When she would bark orders, I would reiterate what she was trying to say to the group more professionally. It took some time, but she learned to behave in a way that made people want to work with her."
Written by Autumn Haile on August 2nd, 2021
Situational
21. At Primark, we're growing fast and that tends to bring change. How have you had to adapt to change?
How to Answer
Adapting to change in the workplace is an essential skill to possess, especially at Primark, where growth is currently top of mind. Talk to the interviewer about when you have had to adjust to changes on the job and explain how you could successfully pivot and get things done.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I currently work in a marketing role at a start-up company. A few months ago, we launched a new product with just a few month's lead time. Similar to Primark, it's growing quickly, and we're always adapting to our audience and reviewing what works and what doesn't. I was able to switch directions, create a plan, and successfully launch the marketing direction for the new product."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"As with most start-up companies, turnover is pretty normal. I've had to step into several different management roles in the interim to help out in my current role. It definitely adds a lot of responsibility to my plate, but like Primark, I tend to value collaboration and teamwork, so I easily adjust."
Written by Autumn Haile on August 2nd, 2021
Situational
22. If you were hired today, what would you accomplish first?
How to Answer
During the interview process, you should have a sense of what your immediate responsibilities would be. Including training, list some of the steps you would take to start checking those tasks off your list.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"Based on our conversation, I understand that Primark is in a state of high growth, opening new locations across the globe. Since one of your immediate needs is a cohesive social media strategy for the new collection, I would dive into that collection to get to know and begin brainstorming some initial thoughts for the plan. Of course, I'd also want to jump in and learn as much as possible about the brand voice and analytics behind in previous successful campaigns to get a sense of what works best for the Primark audience."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"My first step would be to study your brand guidelines and start training on your tools, of course. But after that, since you need to improve your engagement with email marketing, I'd begin reviewing your messaging and making a note of where we could make changes and how we can increase engagement across both triggered and marketing emails."
Written by Autumn Haile on August 2nd, 2021
Situational
23. At Primark, we are constantly growing and opening new locations, which means there's room for growth. Where would you like to see your career in the next 3-5 years?
How to Answer
Companies want to know that you have an intention of sticking around for a while. Having plans to grow your career and align those plans with the growth trajectory at Primark will provide a great interview answer.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I realize this is an entry-level coordinator role that works across the department as a whole. In the next five years, I hope that I can move into a regional management role in the Boston office or one of the new US locations. "
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"Ideally, 5 years from now, I would love to see myself growing into a more prominent leadership role at Primark and have the opportunity to make creative and strategic decisions at an executive level. I know there's so much expansion happening at Primark, and I believe that if I showcase my skills and meet my KPI's, that will be a possibility for me here."
Written by Autumn Haile on August 2nd, 2021
Situational
24. Your current employer has a strong reputation in the fashion industry and excellent marketing campaigns. Why do you want to work for Primark?
How to Answer
One of the most important questions a hiring manager will ask you is why you want to work for Primark. Whether you're looking to make a move to level up your career, for salary reasons, or because you want to transition your knowledge to another fashion brand, let them know why it's important that it be at Primark.
Primark is on the cutting-edge of value fashion and seems to be expanding all over the world.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I have worked with Company ABC for the past 5 years and feel that I've done all I can do there. I'm excited to have the opportunity to gain some new skills at a fast-growing company while utilizing my current skill set to help company growth."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I have had my eye on openings with Primark for quite some time. With how quickly the company is growing, I feel there's a lot of opportunities for me to gain more experience and some essential marketing skills that I don't have the opportunity to learn in my current role."
Written by Autumn Haile on August 2nd, 2021
Technical
25. At Primark, our roles often combined both creative and analytical responsibilities. Do you consider yourself to be more creative or analytical minded?
How to Answer
Primark's roles straddle the line between creative and analytical. If you've made it to the interview phase, it's likely that they already know you possess both skills. Now is your chance to let them know which one you gravitate towards more.
Written by Autumn Haile on August 2nd, 2021
1st Answer Example
"I lean more towards being creative-minded; however, I am very capable of being analytically minded as much of my current marketing role includes detailed data reports, analytics tracking, and detailed strategic plans. While I love working on the creative, I'm definitely capable of jumping headfirst into the analytics."
Written by Autumn Haile on August 2nd, 2021
2nd Answer Example
"I am more analytically minded being into strategic planning and building reports and dashboards. Since Primark has such a collaborative team, I believe that I can lean on my creative counterparts when needed and provide them plenty of analytical resources and knowledge."
Written by Autumn Haile on August 2nd, 2021