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William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
While this appears to be another Technical Question, it is more of a General Question. The Microsoft interviewer is likely to ask this early in the interview to help establish a conversational tone and develop some avenues to follow-up questions. As with any interview question, your answer should relate to the company's operations and how you believe they use data analytics to run their business. You can usually determine this from the information provided on their website and in the job posting.

William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
"As a Data Scientist, I've come across many examples of how businesses like Microsoft use data analysis to improve the results of their operations. For example, eCommerce firms can use data analysis to understand customer behavior, reduce churn, and better target marketing. Financial organizations use it to evaluate investment opportunities and detect fraud. Healthcare companies employ data analysis to develop treatments for specific groups of patients."
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Written by William Swansen
30 Questions & Answers • Microsoft

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