Can you describe how Data Analysis is used by businesses and other organizations like Microsoft?

While this appears to be another Technical Question, it is more of a General Question. The Microsoft interviewer is likely to ask this early in the interview to help establish a conversational tone and develop some avenues to follow-up questions. As with any interview question, your answer should relate to the company's operations and how you believe they use data analytics to run their business. You can usually determine this from the information provided on their website and in the job posting.