What is the key to success for a publisher in this digital era?

"I believe the key to success for a publisher in this digital era is to remain relevant in your core area, while also exploring the ways that digital can complement your existing products. If you are a traditional book publisher, for instance, why not explore the impact that a social media campaign could have for a new author. As in any industry, it's critical that we remain up to date with technology so that we are always meeting our audience where they are showing up."