The interviewer asks this question because as social media platforms mature, they are becoming a more significant part of promoting book releases, and other publications that may not even had a digital focus. Most publishers have recognized how social media can further enhance their targeting and reach when it comes to book promotions. As part of a progressive publishing house, it's essential to know why paid social promotions are helpful.

If you take the position that paid ad campaigns are not useful, your answer will be considered to be wrong. While paid campaigns don't always deliver perfect results, sponsored content gains priority over that which is not.