"I am a real coffee fanatic and have visited Dutch Bros. Coffee many times! Your shop is truly one of my favorites, and you're doing a lot of things right. The only suggestion I would make is to keep differentiating yourself in the quirky, unique way that defines Dutch Bros. Sometimes, as a company grows larger, it can lose its roots and blend in more with its corporate competition. Continuing to solidify your place in customers' minds through more than great coffee - like your Love Abounds initiative - can help you continue to stand out from the competition."
