What do you know about our company?
You should research all you can about the company before applying to the position and before your interview. You can gather information from the company website, social media, the job announcement, online customer reviews, and by visiting the company and talking to staff. Learn about the company's mission and vision statement, the CEO, when the company was founded, what type of clientele the company serves, and the company culture. When responding, incorporate some unique facts about the company, showing you have done in-depth research.
Avoid saying you do not know anything or know very little about the company. If you do not research the company before your interview, the interviewer will assume you are not interested in the job. If you want to win over the interviewer, you must learn all you can about the organization you hope to work for.
"I know that your company was founded 40 years ago by the CEO's grandfather, who was a well-respected woodworker. Your company has won Awards of Excellence over the last ten years by the Chamber of Commerce and has a 5-star review from customer testimonials and online reviews. Your company specializes in custom cabinetry for high-end homes and has a mission to 'beautify homes one cabinet at a time.' Most of your portfolio showcases exotic hardwoods, which are my favorite types of woods to work with."
