How did you hear about this position?

The interviewer asks this question because they may have advertised the job opening in several different places, and they want to know which advertising is working the best. Companies pay a lot of money to promote their job through print ads, online job boards, and recruiters. Some companies have an employee referral program to pay their employee a fee if they refer someone who gets hired. Be sure to name the employee who referred you or the website or publication where you found the job announcement.