The best way to answer this question is to do your research on the position and provide details on how you're the right fit. Avoid giving generic answers. Instead, tailor your response to show that this role is particularly well-suited to your skills, experience, and interests in a way that will benefit both you and the employer. Try to be enthusiastic in your response--this is an opportunity to talk about what you find appealing about the position, and you should seem positive and eager to take on the role in your response.

"I read about your company's reputation for growing your leadership talent from within. It is your company's commitment to not only that first entry-level job but also the commitment to career development at each stage of my career that interests me the most."