What interests you most about the company? How will working for them help you to achieve your goals? Recruiters and hiring managers often receive hundreds of applications for the same job. If you are lucky enough to land the interview, make some effort to do research on the company. Think about how this job will help you in your career. It's important for you to know not only what you have to offer them, but what they can do for you. While your passion and excitement about the job are important, it's always good to have some hard facts to back it up.