"Data Science is revolutionizing the way businesses develop strategies, create new products, make decisions and interact with their customers. Data Science and Machine Learning reduce product development cycles and accelerate the decision-making process. In my last job we were faced with a situation in which there were three distinct new business opportunities, the company could pursue. Historically, analyzing, discussing, and choosing the option to pursue would have taken months, during which time the situation would have changed and the original data and assumptions may no longer have been valid. However, by using data science methodologies and machine learning technology, we were able to analyze each option and present our findings and recommendations to senior management within 4 weeks. The company adopted our suggestions and the new business unit was established and became profitable within its first year of operations."