"I've been fortunate enough to work with our marketing department on their product and service campaigns. This has taught me to see things from both sides of the fence. What needs to be done from the security side to ensure that in order to launch a safe and effective campaign, one need understand how they intend to launch their campaign and at the same time spot areas of risk before they are seen by social media and on the web. One of the biggest areas that we focus on with the marketing team is incoming traffic to our company website, and how visitors are being directed to our site or where they are linking to campaigns to arrive at our site. This has helped me pinpoint where potential gaps or vulnerabilities may be on our website."

"I'm always optimizing our cyber security protection by removing page garbage and continuously "pruning" our site and enhancing new security features all the time. Any time I look at the effect that SERP or Ahrefs has on our site, it really comes down to building organic high-quality back-links for our site to prevent attacks. I find that this reduces the number of hacker attacks and unwelcome traffic to our website. These cyber security measures make sure I stay on top of things like that. This means that if we currently have all the cyber security measures in place for our website, then that minimizes risk and worry. As a general practice, I always take extra precautions when it comes to how data is analyzed from other sites like Ahrefs, MOZ, etc., and where traffic is coming from."

The interviewer will ask you about these terms and acronyms because they will want to know if you know both ends of the security spectrum. One from the protection side (Cyber Security) and the other from a marketing perspective. This is because marketing departments create their own web campaigns and may not be fully aware of the security risks involved in launching some campaigns. The hiring manager wants to see if you understand both sides and can work with marketing to ensure their campaigns are being launched without risk.