How you answer this question will provide insights into your work ethic, how prepared you are, and how seriously you take this opportunity to pursue your education. Therefore, it is incumbent on you to thoroughly research the school; most of the available research materials can be found on their website. You don't need to be an expert on their entire history, but you do need to do your homework and showcase your knowledge of their programs, culture, and recent accolades.
Start by searching their website and take note of any recent news articles, events, or contributions they have made to the community or student body. Identify their mission and values so you can be clear on what they stand for.