"Today's consumer, whether a young child or a retired person, is likely on a smart phone and able to function it with ease. Because of this, customer service for any business has a dire need to be digital or they will fall behind their competition in no time. Last year, I worked with a large line of auto dealerships on a digital transformation and an important piece of that move was the customer service end of things. While still wanting to handle things like service appointments and customer follow ups over the phone, the move to an app based and web based platform really saw their sales and service revenue increase in a short amount of time. They hadn't realized how far they were falling behind until someone from the outside pointed it out."