Can you name some of the verticals within the app development industry?
Understanding market verticals and the differences between them is a primary function of a product manager's role. Snapchat interviewers may ask this question to determine if the candidate understands the market vertical for Snapchat, its competitors, and others within the app industry.
Remember to include a statement that demonstrates your understanding of the verticals Snapchat represents in your response. Offering this additional information shows that you understand how the question applies to the product manager role at Snapchat.
"Some app development verticals are personalization, education, news, productivity, social media, online shopping, health and fitness, gaming, lifestyle, and entertainment.
What I appreciate most about Snapchat is the Minis platform that bridges apps from several verticals all in one place. Snapchat excels within the social media and personalization verticals, but the Minis platform allows for all of the others to be a part of the user's experience without Snapchat owning the details of those experiences."
