How have dairy alternatives impacted the dairy industry over the past few years?

"Plant-based diets are increasing, and more consumers are coming out with sensitivity to lactose-based products. It's more important than ever to meet the needs of those diet requirements. I read in a recent report by the USDA that Americans drank 247 pounds of milk in 1975 to just 149 pounds per capita, today. I believe the best effort to combat this is for every major dairy company to invest in a milk alternative. It's important to bring variety and participate versus ignoring the trends and hoping for the best."

"With the introduction of milk alternatives, milk went from the only healthy choice to the unhealthy alternative very quickly. To combat this, many dairy companies are purchasing smaller non-dairy milk producers and joining in on the competition. I believe there will always be people who want real milk, and it's important to focus on delivering the best possible options for those consumers."