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William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
As a Software Developer, you need to look at things from a broader perspective in order to gain a bigger picture of what your internal customer (department), or external customer (client) really wants. In the early stages of the software development cycle, you may find that a feasibility study might be required. Even though Salesforce's CRM and Marketing Cloud offerings are already commercialized, there will be opportunities for new initiatives for both internal products and customer offerings. There are two important factors to consider before determining whether or not a feasibility study is required. A feasibility study is really broken down into two important categories. The first is Technical in nature, and the second is an Operational view. An interviewer wants to know if you follow protocol by offering a feasibility study to the client or just go through the motions of your job. It's important to make mention of this in your interview because it helps crystallize in the interviewer's mind that you go above and beyond the norm to get the job done right. Again, the interviewer is asking for your opinion, so it's important to express your opinion with an explanation of why you think it should or shouldn't be performed.

William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
"In my current role, I was asked by senior management whether or not a feasibility study would provide insight into potential productivity improvements and cost saving measures within the organization. I took on the task of planning and execution for a feasibility study to determine what type of outcome we could expect. I gathered a team and formed a committee, and assigned each team member a task, a goal, and a phased timeline to report back on their findings. After the feasibility study was completed, we analyzed the data and found that there was just cause to perform a full-scale feasibility study. The results provided insightful information about what areas of the company needed further analysis and other areas that started seeing improvements. We selected the technology, production, operations, and accounting for this study. After all the data was analyzed, I provided a draft of our findings to management for review for accuracy, relevance and completeness. I was given praise for this project since it did help the selected departments in every aspect of the operation."

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19 Questions & Answers • Salesforce Marketing Cloud

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