Artificial intelligence allows systems to learn from past experiences to complete human tasks, such as decision making. In the realm of Online Marketing, examples in which artificial intelligence may be used include building marketing campaign strategies and with chatbots.
Salesforce Marketing Cloud would like to gauge your knowledge of and experience with artificial intelligence. Relate any experiences you may have with it to how it may be used in the Online Marketing industry. If you do not have direct experience with artificial intelligence, make sure you understand the definition of it and how it can be effectively used by online marketers.