"When asked to choose between developing new features or paying down technical debt, my first approach is to look at the metrics and see which activities will provide the greater return on investment. This objective analysis is easy to complete when the right metrics are available. However, my experience has taught me that I can also look at this issue subjectively to determine which effort would generate the best results, lead to future developments, and keep the DevOps team engaged. I try to balance the objective and subjective analysis to determine the right course of action."