"In my current team, I had the pleasure of introducing some new cold calling techniques. I now teach these techniques to every new salesperson that we hire. I teach a 'questioning' approach where the conversation focuses' on how our product can help the end-user, encourage more profitability for the prospect, and enable them to succeed. This approach is very different from the pushy sell we see typically see in cold-calling. Since introducing this technique, our cold-call-to-conversion rate has increased a whopping 33%."

"In my spirits department, I am the only one with food and beverage experience. I have made it my mission to create educational materials to help our team better understand the benefits and features of our products. Being armed with this information ensures that everyone feels more confident when discussing new product launches or selling our existing product line. Our sales have increased by 12% this year. Much of this success is due to our team possessing greater product knowledge and enthusiasm for what they are selling."