Bacardi Limited Mock Interview
Practice 30 Bacardi Limited interview questions covering brand strategy, spirits knowledge, and company culture.
Question 17 of 30
What is the difference between on-premise and off-premise sales?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
On-premise and off-premise sales are terms that you will come across often in the alcoholic beverages industry. On-premise sales mean direct to consumer sales for consumption. On-premise establishments would be bars and restaurants, for instance. Off-premise sales would be if you sold to liquor stores and other retailers. Take a couple of minutes to show the interviewer that you understand the difference between the two and that you know basic industry lingo.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I have sold in the alcoholic beverage industry for a few years; in both on-premise and off-premise sales. For on-premise sales, I sold craft beer for a local brewery, direct to bars and restaurants. When working off-premise, I sold various liquor products to independently owned retail liquor stores."
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"My experience in the industry has been strictly off-premise sales, meaning that I have sold to retailers such as liquor stores. I am eager to learn more about on-premise sales as I feel it would be an even greater challenge to sell directly to restaurants and bars."
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