Bacardi Limited Mock Interview
Practice 30 Bacardi Limited interview questions covering brand strategy, spirits knowledge, and company culture.
Question 16 of 30
How would you go about developing and nurturing a new client account?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The interviewer wants to understand your sales process, how you build rapport with your clients, and how you ensure a great relationship with all of your accounts. Talk about the way that you approach new clients, how you get to know their needs before making product suggestions or asking for a sale.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I must understand their business, customer demographics, and existing products before ever making recommendations or asking for a sale. I go in person when approaching a new client account. I introduce myself, offer free samples of my product, and ask them about their business and customers. Being inquisitive and allowing the business owner to do most of the talking is a significant factor in rapport building."
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"When approaching a new prospect, I would be sure to show them that I have done my research on their business. I look at who the owners are and if they own other businesses, what the demographics are within a 3-mile radius, and more. I will visit the store as a customer and take note of the stock they give priority placement to in their store. Once I am ready with an idea of how my product can benefit them, then I will approach with my sales pitch."
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