Researching the company will give you a better idea of where you will fit in. See what the company's website has posted as their upcoming projects, awards they've won and impacts they've made on the community. If you are interviewing for a position, working with a particular population that you've never worked with before, that could be an accomplishment of its own. Because your accomplishment won't be to go with the flow and fit in, you'll want to show your passion for the job and how you are going to make an impact within the company.