Describe some differences between Facebook, Twitter, LinkedIn, and Instagram.
Answering this question correctly will show you can think like a marketer, rather than a user. Focus on the typical use case of each network, their respective audiences, and explain how you'd manage each network differently. If you want to prepare an answer for a question like this before you enter into the interview, note that the interviewer probably won't ask about networks that they don't use, so research the brand and see where they're active.
"Facebook is ultimately a small-community platform. There are so many pages and groups, and the algorithm shows content similar to what the user interacts with, so it's really about starting and maintaining an active interest group. Twitter, on the other hand, is more topical and news-relevant. Both of these platforms target a wide demographic of users compared to LinkedIn, which targets job seekers, and Instagram, which targets a significantly younger demographic. Instagram differs from the other three platforms most significantly, since it's heavily reliant on a user selecting their influencers."
