The candidate should discuss their best qualities as they relate to multimedia journalism and how their knowledge of the job will benefit the whole community. The candidate can discuss ways that their reporting, writing, and photography could help spread the word on local issues, national concerns, or human interest stories to boost spirits.

A good response should make the candidate seem like they want to be a part of the community and will strive to get to know the location they are in. Oftentimes in the field, a multimedia journalist must move to a new part of the country that they have never lived in before, and they must demonstrate their ability to get to know a new area quickly.