Interviewers often interview dozens of potential multimedia journalists at a time and weigh each of their past experience, references, and skill sets. The candidate should find particular parts of their own previous experience and examples of their skills to set them apart from the many other candidates applying for the same position. A good response includes the candidate's experience doing all responsibilities of being a multimedia journalist, including making deadline, writing, reporting, and using media such as pictures and video to tell a good story. The candidate should find something special from their past experience that sets them apart from the others, such as a particular mastery of social media platforms, or exceptional delivery on live television.