Tell the interviewer about your knowledge of the company's target audience as per the job posting and company website/social media pages. Always conduct your due diligence before an interview by reviewing the job description, company website and social media pages to familiarize yourself with the company, industry, clients and work involved. It is also important to show the interviewer you did not apply to the advertised position simply because you are looking for just any job, but that you wish to work for this company specifically.