How do you deal with an unbalanced binary classification when analyzing a data set?

"The easiest way to address an unbalanced binary classification is to review the metrics you are using in your model. Even though some metrics may be accurate, they may skew the results. Another way you can neutralize this issue is to increase the impact on the analysis for incorrectly classified and any minority class data. This results in a superior model, which produces more accurate results. Another solution is to oversample some of the minority class data or under-sample some of the majority class data, which will balance the binary classification."