We consider research to be the backbone of what we do at TripAdvisor. Do you think it's important to conduct research before beginning a project or would you rather jump right in?

Talk to the interviewer about your work habits and the way in which you prefer to approach a new project. If you have a sense of how TripAdvisor prefers to approach their work you should discuss that method. For instance, if the interviewer tells you that they prefer extensive research before beginning a project, that is your queue to talk about your excellent research skills.