Software sales can be complicated, time-consuming, and rarely come with a quick close. The interviewer would like to discuss any experience you have had, selling software products into enterprise accounts, where the sales cycle is even more robust than the typical small to medium-sized businesses.
The typical software sales cycle includes:
- Prospecting and generating leads
- Initiating contact
- Qualifying the lead
- Presenting the product or offer
- Booking a product demonstration
- Overcoming objections
- Closing the deal
- Implementation
- Training
This list is just a simplified breakdown of the steps and could occur throughout weeks, or even months. Discuss the exposure you have had in closing complex software deals.
