"From a very high level, the business success of a program really relies on being universally designed. If we pigeon hole ourselves, a product will only reach a very limited group of end users. But taking that a step further, universal design is the morally right thing to do to help reach people that may not have access to the average program design. Last year, I was part of a project that utilized a voice user interface for users that were deaf or hard of hearing. This simple yet effective design was a huge win for our current customers and in helping drive new business with our groundbreaking software."