"Saks is already known for taking its best-in-class selling techniques and luxury merchandise and transferring them from the in-store experience to the digital experience. I appreciate Saks' desire to continue its push for innovation in the digital space. For me, the key to a strong and successful website is continuous improvement in user experience, which means constant testing of new features and canvassing of your audiences. As features like AI and Augmented Reality continue to develop, they may also hold lessons for how to keep upgrading the Saks customer experience."