How to Answer: How well do you know the community dynamics and demographics in your region? Why is this an essential factor for a Commercial Broker?
Advice and answer examples written specifically for a Jones Lang Lasalle job interview.
3. How well do you know the community dynamics and demographics in your region? Why is this an essential factor for a Commercial Broker?
How to Answer
A large part of your success as a Commercial Broker will be directly associated with how well you know your market. When you are on top of your market and understand the commercial real estate needs and issues in your region, you can then act more quickly and provide your clients with the knowledge they need to make timely and lucrative decisions.
Discuss how well you know your community dynamics by talking about how many years you have worked in the area, how you conduct your research or other tactics that you utilize to remain in-the-know. Be sure to address why you believe this knowledge is pertinent to your success as a Commercial Broker.
1st Answer Example
"My knowledge of our city is advanced. I was born and raised here, spending most of my life living and working in the downtown region. This community knowledge has helped me in many ways, including my ability to learn about changes and movement in real estate faster than many other brokers in the area. I have a reliable network of local business owners, landlords, and developers who know my name simply from my exposure and tenure in the community."
2nd Answer Example
"I believe it's essential for me, as a Commercial Broker, to have a thumb on the beat of my community at all times. Community knowledge is the power I need to make suitable recommendations to my clients. I read market reports from other brokers, demographic reports released by various councils, and continually keep in touch with news stories and events that are impacting all parts of our city, and surrounding area."