Ensure to do your due diligence before the interview by reviewing the job posting and company website/social media pages to familiarize yourself with the position, services offered at the company, and areas the company is specializing in.

Answer this question by mentioning you wish to work in the same areas of entertainment the employer is specializing in to demonstrate you have done your due diligence and wish to work for this employer specifically - and that you are not simply looking for just any job. Add the reasons why you wish to specialize in such areas.