In your opinion, what is the most valuable data applicable to our business?

This is a general question which the interviewer will use to begin the conversation, learn more about your background, and collect information they can use throughout the interview. This question assumes that you've done some research on the company and industry and can provide specific information relevant to their business. When preparing for an interview, you should find out as much as you can about the organization, the position you are interviewing for, and the interviewer's background. This will help you anticipate the questions you will be asked and provide the information you need to respond to them.