What can you bring to [OUR ENTITY OR GROUP]?
You don't just want to say that you're an expert or have a lot of experience, but be a little bold here by stating that, although you find it very impressive here, you have noticed that there are some gaps in the total picture of care rendered and that you feel you can fill these gaps. This is a way of saying that selecting you will not only get this hospital or group what it needs, but even exceed its needs. You can further state that you can bring to this hospital or group additional resources that most hospitals don't have, which would make this organization stand out above the rest. (These are the offerings that will make you particularly attractive, where you tout your 'special interests'; special interests are specific aspects of one's specialization that do not have the bureaucratic designation of certification by a board.) For example, you may be board certified or board eligible in Infectious Disease, or even further trained (for example, in skin infections), but you might say you have a special interest in MRSA, as an example; this would sound very opportune to a hospital whose ED sees a lot of athletes with it.
"The whole reason I want to be here is the pursuit of excellence and state-of-the-art medicine you're known for. Also, your continuing education fits in well with my needs for growth and my interest in teaching. It makes an excellent foundation for my special interest in skin infections, especially with management of methicillin-resistant Staph aureus. I see that your demographic includes many young athletes where MRSA is especially prominent, and the treatments of choice for it have changed and are, in fact, changing rapidly. Having someone like me would service this demographic well, offering state-of-the-art therapy."
