In your opinion, what is the greatest challenge facing this industry in the next few years?

"I think one of the biggest challenges facing the industry in the next few years is an exacerbation of what we currently see with the insurance industry. Most health insurance companies do not cover much in terms of memory care, leaving many patients and caregivers to struggle without proper help. While some long-term care companies will pay out for patients with dementia and other cognitive disorders, many patients do not have the funds to pay for long-term care and cannot be insured once they are diagnosed. I believe more attention needs to be brought to light to help prevent this from becoming a bigger issue."