Based on your knowledge and experience, what is the difference between Advertising Marketplaces and Demand Side Platforms?
While responding to this question, assure the interviewer that you know the characteristics of both and identify at least the main difference between the two. Include information you have about Taboola.com Ltd's products and services as it relates to either advertising marketplaces or demand-side platforms.
"Advertising Marketplaces, also known as Ad Exchanges, is a platform where publishers can sell ads and marketers can purchase them for their campaigns. On the other hand, Demand Side Platforms are tools to connect with Advertising Marketplaces to automate the transactions making it more efficient. Based on my knowledge and research, Taboola.com Ltd's Advertising Marketplace offers marketers a robust source for ads and works seamlessly with Demand Side Platforms."
