Many hiring managers will choose one candidate over another because of their volunteer experience. They feel that it shows strong character and selflessness...all qualities that make a great employee at Molson Coors Brewing Company. Talk to the interviewer about your willingness to give back to your community in some form of volunteerism. If you do not have formal volunteer experience you can draw on things you do in your spare time to assist friends, family, or even your current employer.
If you do have volunteer experience: "For the past eight months, I have volunteered every Wednesday evening at our local animal shelter. I will help with grooming the animals, feeding them, and walking them. It's been an enjoyable experience and rewarding at the same time."