It is mandatory to review the firm website and social media pages before the interview to familiarize yourself with the firm, industry and services offered.

Tell the interviewer about your long term professional goals as they relate to the position/company you are applying for, and by ensuring to emphasize you wish to grow within the organization. Add reasons why your goals cannot be met at your current firm. The interviewer wants to ensure you will commit to the employer and will not leave should another opportunity presents itself at another firm.